MASSA MEDIA & COMMUNICATION INC.
PUBLIC RELATIONS
& MEDIA CONSULTING
with Ginella Massa
Control the Conversation
Whether you’re looking to get your message out, combat negative press, or want to give confident live interviews, news veteran and PR expert Ginella Massa can help you build a strong communications plan using both traditional and social media to take control of the narrative.
1:1 media coaching
Building off the Media 101 workshop,
we will:
Build your key messaging
Analyze media clips and conduct mock interviews to elevate your live interviewing skills
Create concise and compelling quotes that will turn you into an engaging commentator.
MEDIA 101 WORKSHOP
Unlock the mystery of the media and master the art of the interview. Your group will learn:
Why newsrooms choose certain stories to cover
How to write effective pitches and press releases
Tips and tricks to confidently conduct live interviews that put you in control of the narrative.
Pr strategy & Social media support
Whether you have a one-time project or event to promote, or are looking to create a long-term public relations strategy, we’ll work together on a communications plan that engages and motivates the public, while turning you into a trusted organization ready to successfully engage with various stakeholders.
What CLIENTS Are Saying:
"Our community group very suddenly found ourselves receiving a LOT of media interest and we were tremendously lucky to have a line to Ginella Massa. Her training session and advice was invaluable in helping us navigate all the inquiries and interviews, and effectively communicate our perspective to both the local and national media, including Global News, the Canadian Press, the Toronto Star, CityTV, and CP24."
— Ben N., Community Organizer
"Ginella Massa is one of Canada's leading educators in media. I was blown away by her ability to anticipate the client’s exact needs in a short period of time. She answered every question I had about how to handle media requests, and how to prepare yourself for any live or recorded interview. I learned more in 60 minutes with her than the last 7 years since I founded my non-profit."
- Aisha Amijee, Voices of Muslim Women
"I had the pleasure of being personally coached by Ginella Massa. She has expert knowledge on how to present yourself in media and is able to very eloquently break it down to folks who have had limited interaction with mainstream media. She provided effective tips and strategies on both delivering and reinforcing my main message, no matter the questions. Most importantly, she taught me how to control the narrative.”
Aisha Khaja, Red Tree Strategic Consulting
"Ginella's mastery of the media scene is evident from her decades-long experience and professionally delivered media training workshops. She outlines key pain points and motivators for working with reporters and journalists on the ground, and positions the perfect strategy to engage the media while also delivering a message. I learned so much from the session that I never would have otherwise known, and have become more comfortable engaging with the media as a result. Ginella was confident, extremely knowledgeable, compelling and compassionate - she is an excellent teacher in this field. I would recommend Ginella to any organizer who is interested in media engagements and utilizing the media to push a responsible narrative forward."
— Layla B., MSc
ABOUT
is an award-winning Canadian broadcaster, journalism instructor, media consultant and sought after public speaker. Ginella graduated with an Honours BA in Communication Studies at York University and has a diploma in Broadcast Journalism from Seneca College. She has worked in both TV and radio, behind the scenes and on air, at many of Canada’s major networks, including CTV, CBC, and CityNews. Most recently, she was the primetime host of "Canada Tonight with Ginella Massa" on the country's national public broadcaster, making history as North America’s first hijab-wearing national TV news anchor. As a PR and Media consultant, Ginella has helped corporate clients, political action groups, and non-profits build strong communications plans through both traditional and social media. She also has a passion for working with local community groups, helping bridge the media literacy gap, and change the narrative of marginalized communities.